It looks like someone set fire to the corners of each print in the Sita Murt SS12 ad campaign. The burned-out filter effect gives the campaign a vintage vibe that is both beautiful and disturbing. Since the fashion is anything but disturbing, the finish lends each outfit a dramatic look that is very alluring.
Lensed by Spanish fashion photographer Txema Yeste, the Sita Murt SS12 ad campaign is shot in color and black and white. With art direction by Mirja Jacobs and Daniel Ayuso, the photo shoot is all sea and sky, with the occasional appearance of wood and sand. Model Katrin Thormann strikes effortlessly chic poses in the windswept scenes. The femininely classic ensembles were accentuated by natural-looking hair and makeup by beauty artist Sonia Pena.