Nike unveils yet another tonal iteration of the iconic Air Force 1 Low sneaker model as the silhouette continues to celebrate its 40th anniversary -- it gets another tonal update of the Since 82 design. The shoe gets a University Blue iteration this time around and it is made from a sleek leather material all throughout the upper.
It is complemented by white accents for a pop of contrast. This can be seen by the Swoosh emblem on the lateral side of the shoe, branding accents, midsole foundation, and the laces over the forefoot section. To honor the fact that the shoe is a part of the Anniversary Edition, there are metallic gold details that nod to this on the tongue.
Image Credit: Nike
Why This Trend Is Growing
- Sleek Leather Sneakers
- The use of sleek leather material on sneakers is a trend that creates opportunities for luxury sneaker brands to disrupt the market with high-end, stylish designs
- Tonal Iterations
- The trend of tonal iterations on sneaker models provides opportunities for customization and personalization of footwear that can lead companies to establish a connection with their customers
- Anniversary Editions
- The trend of creating anniversary editions of iconic products can be leveraged by companies to increase their brand loyalty and return business from nostalgic and loyal customers
Industries Being Reshaped
- Sportswear
- The trend of sleek leather sneakers and customizable tonal iterations can disrupt the sportswear industry by offering a more stylish and luxurious design option for sneakers
- Fashion
- The trend of creating anniversary editions can disrupt the fashion industry by creating special and limited edition products that customers can use to show their appreciation for their favorite brands
- Customization
- The trend of tonal iterations and anniversary editions provides opportunities for customization-focused companies to offer personalized products to customers, creating a deeper level of connection and engagement
