Photographer Simon Grossi is based in Alençon, France, and presents music makers without the instruments in his latest collection. Shot mostly in black and white, the images look timeless and captivating.
By presenting these rocker individuals sans music makers, Simon Grossi finds the human element in each of his subjects. Instead of hiding behind instruments, stars such as Busy P (Pedro Winter) pose naturally for the camera, making these captures intimate and informal. Grossi also allows just the right amount of light through the lens, creating a darker appearance and cryptic tone to surround these rockers.
Implications - With so many contrived advertising campaigns on the market, consumers are looking for a more natural look when it comes to product design and publicity. Businesses would be wise to use a more commonplace aesthetic when it comes to promoting commodities.
What's Driving This Trend
- Natural Product Design
- Opportunity for businesses to create products with a more natural and commonplace aesthetic for a more appealing consumer market.
- Authentic Advertising
- Chance for businesses to move away from contrived advertising campaigns and embrace a more natural and genuine approach to product publicity.
- Intimate Photography
- Opportunity for photographers to capture the human element by focusing on subjects without their usual tools or instruments, creating intimate and informal images.
Who This Affects Most
- Product Design
- Opportunity for product designers to create more natural and commonplace designs that appeal to consumers seeking authenticity.
- Advertising
- Chance for businesses to adopt a more natural and genuine approach to advertising campaigns, resonating with consumers seeking authenticity.
- Photography
- Opportunity for photographers to explore intimate and informal photography by capturing subjects without their usual tools or instruments.
