Whimsical Dessert Bars

The SHUGAA Dessert Bar Boasts a Playful and Vibrant Aesthetic

Located in Bagkok, Thailand, the SHUGAA dessert bar brings a playful and whimsical design aesthetic to life. Specializing in artisan confections, the spot is conceived by architectural firm Party/space/design and is inspired by sugar crystals that are both delicious and visually striking.

Borrowing from crystallized shapes, Party/space/design opts for geometric facade panels and adorns its interior with multi-dimensional ceiling accents. These metal cubes are dispersed throughout and are juxtaposed against a spiral staircase that acts as its focal point.

SHUGGA dessert bar is also adorned in a palette of pastel hues and boasts charming furnishings and oversized bear sculptures -- reminiscent of folded paper origami. In addition to satisfying one's sweet tooth, this space will satisfy one's curiosity and eye for design.

Geometric Facade Panels
Opportunity for architectural firms to create visually striking and unique designs using geometric facade panels for various commercial spaces.
Whimsical Design Aesthetic
Opportunity for businesses in the hospitality and entertainment industry to create playful and visually appealing spaces that enhance customer experience.
Artisan Confections
Opportunity for confectionery businesses to specialize in creating handcrafted, high-quality desserts that appeal to a niche market looking for unique flavors and textures.

Industries Being Reshaped

Architecture & Design
Opportunity for architectural firms to incorporate whimsical and visually striking elements into their designs, creating unique and memorable spaces.
Hospitality & Entertainment
Opportunity for hotels, restaurants, and entertainment venues to create whimsical and visually appealing spaces that attract customers and enhance their overall experience.
Confectionery
Opportunity for confectionery businesses to tap into the growing demand for artisanal and high-quality desserts, offering unique flavors and textures to stand out in the market.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 64%
Freshness 8%