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Integrated Customer Service Chats

Shopify Chat Aims to Improve Customer Shopping Experiences

— August 15, 2019 — Business
Shopify has announced that it has added a native chat into its platform, titled Shopify Chat. Shopify Chat will allow users to speak with a store, irrespective of a person's browser or OS. This will allow users a more streamlined customer service experience on the Shopify platform. Previously customers would have to seek assistance using iMessage or using Facebook Messenger.

Shopify Chat will also help store owners and those who work in customer service. The new native chat feature has a keyboard integrated into the Shopify Ping app, which allows merchants to locate outside information like discounts or product information. This allows the conversations to continue while outside information is being located.
Trend Themes
1. Integrated Customer Service Chats - Shopify's introduction of native chat feature improves customer service experience on their platform.
2. Streamlined Customer Service - Shopify Chat reduces the need for customers to seek assistance through external platforms.
3. Enhanced Customer Engagement - Shopify Chat enables continuous conversations while locating outside information, providing a seamless customer interaction.
Industry Implications
1. E-commerce - Shopify Chat revolutionizes customer service practices in the e-commerce industry.
2. Customer Support Software - The native chat feature of Shopify Chat presents innovative opportunities for customer support software providers.
3. Online Retail - Shopify Chat's integration enhances customer shopping experiences in the online retail industry.
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