Shopify has announced that it has added a native chat into its platform, titled Shopify Chat. Shopify Chat will allow users to speak with a store, irrespective of a person's browser or OS. This will allow users a more streamlined customer service experience on the Shopify platform. Previously customers would have to seek assistance using iMessage or using Facebook Messenger.
Shopify Chat will also help store owners and those who work in customer service. The new native chat feature has a keyboard integrated into the Shopify Ping app, which allows merchants to locate outside information like discounts or product information. This allows the conversations to continue while outside information is being located.