For shoe collectors that invest hundreds if not thousands of dollars into trading, buying and selling sneakers, authenticity is an important part of the transaction. To help reduce the amount of counterfeit product sold in secondary markets, start-up brand Chronicled has put together a sneaker authentication app that lets users double-check the quality and make of the shoes they are about to purchase. The platform is an asset to anyone that is looking to ensure the shoes they purchase in a secondary market are legitimate before offering up the money.
The app is designed to work in conjunction with a Smart Tag patent that can be attached to the inside of shoes to create a virtual library of the seller's sneaker products. The Smart Tag is a sign of authenticity as well, allowing buyers to know the sneaker is the type and make it is advertised as.