Sarah Silverman says Nana and Papa in Florida screwed up the 2000 election that cost Al Gore the presidency.
In her mock PSA, Silverman reminds viewers that Jews are liberal. She wants voters to schlep to Florida to visit their grandparents and convince them to vote for Obama in 2008.
Implications - Though this video may be a very unconventional approach to politics, it is sure to reach the young demographic it seeks to. The youth vote is an important one in today's society, and the Barack Obama campaign seems to tackle the task of attracting youth in an effective way. This can serve as a case study for all companies looking to target the youth.
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