Shiseido's Newest Product Uses a Unique Patented Technology
Francesca Mercurio — August 25, 2021 — Fashion
References: cosmeticsdesign-asia
Leading skincare brand, Shiseido, announced it will launch its Second Skin tech product in October.
Second Skin uses a technology that targets undereye aging without make-up. Second Skin is a part of Shiseido's Bio Performance series and will launch in Japan as a trial run. The technology used in this product was acquired in 2018 when the brand took over the US-based Olivo Laboratories. Olivo Laboratories patented a product called XPL Second Skin technology - which essentially is a breathable, flexible, and invisible artificial skin.
Once acquiring this patented product, Shiseido spent many years researching how this technology can be used in a commercial setting. This product was tested on roughly 4,000 people before receiving the final stamp of approval. Second Skin will offer an unparalleled anti-aging experience.
Image Credit: Shiseido
Second Skin uses a technology that targets undereye aging without make-up. Second Skin is a part of Shiseido's Bio Performance series and will launch in Japan as a trial run. The technology used in this product was acquired in 2018 when the brand took over the US-based Olivo Laboratories. Olivo Laboratories patented a product called XPL Second Skin technology - which essentially is a breathable, flexible, and invisible artificial skin.
Once acquiring this patented product, Shiseido spent many years researching how this technology can be used in a commercial setting. This product was tested on roughly 4,000 people before receiving the final stamp of approval. Second Skin will offer an unparalleled anti-aging experience.
Image Credit: Shiseido
Trend Themes
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Second Skin Technology — Shiseido's use of Olivo Laboratories' XPL Second Skin technology paves the way for breathable and flexible anti-aging products.
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Undereye Aging Treatment — Shiseido's Second Skin targets the under-eye area for anti-aging, opening up opportunities for similar products with precision targeting in the skincare industry.
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Bio Performance Series — The Bio Performance series by Shiseido is an example of the growing demand for personalized skincare products that use technology to improve overall performance in the beauty industry.
Industry Implications
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Skincare — Shiseido's Second Skin product and the underlying technology have disruptive innovation potential in the skincare industry as more companies invest in personalized and targeted anti-aging solutions.
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Cosmetics — The rise of Second Skin technology highlights the potential for more cosmetic companies to integrate innovative materials and technologies to improve the performance and functionality of their products.
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Beauty — Shiseido's investment in Olivo Laboratories' technology and the launch of Second Skin represents the growing trend of incorporating cutting-edge technology in the beauty industry to create new and differentiated products with unique benefits.
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