Leading skincare brand, Shiseido, announced it will launch its Second Skin tech product in October.
Second Skin uses a technology that targets undereye aging without make-up. Second Skin is a part of Shiseido's Bio Performance series and will launch in Japan as a trial run. The technology used in this product was acquired in 2018 when the brand took over the US-based Olivo Laboratories. Olivo Laboratories patented a product called XPL Second Skin technology - which essentially is a breathable, flexible, and invisible artificial skin.
Once acquiring this patented product, Shiseido spent many years researching how this technology can be used in a commercial setting. This product was tested on roughly 4,000 people before receiving the final stamp of approval. Second Skin will offer an unparalleled anti-aging experience.
Image Credit: Shiseido
What's Driving This Trend
- Second Skin Technology
- Shiseido's use of Olivo Laboratories' XPL Second Skin technology paves the way for breathable and flexible anti-aging products.
- Undereye Aging Treatment
- Shiseido's Second Skin targets the under-eye area for anti-aging, opening up opportunities for similar products with precision targeting in the skincare industry.
- Bio Performance Series
- The Bio Performance series by Shiseido is an example of the growing demand for personalized skincare products that use technology to improve overall performance in the beauty industry.
Who This Affects Most
- Skincare
- Shiseido's Second Skin product and the underlying technology have disruptive innovation potential in the skincare industry as more companies invest in personalized and targeted anti-aging solutions.
- Cosmetics
- The rise of Second Skin technology highlights the potential for more cosmetic companies to integrate innovative materials and technologies to improve the performance and functionality of their products.
- Beauty
- Shiseido's investment in Olivo Laboratories' technology and the launch of Second Skin represents the growing trend of incorporating cutting-edge technology in the beauty industry to create new and differentiated products with unique benefits.
