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Diamond Tattoos

Shimansky Offers the World's Most Expensive Tattoo

— June 10, 2010 — Luxury
South African model and Shimansky brand ambassador Minki van der Westhuizen wore South African luxury jeweller Shimansky's most expensive tattoo, valued at $924,000 USD.

The Shimansky "tattoo" wasn't a real tattoo in the traditional sense, as it involved 612 Shimansky Ideal Cut .5 carat diamonds. Diamonds were attached to Minki's skin using a water-based adhesive, which took a painstaking eight hours. Unfortunately, the tattoo is temporary only.

Implications - The high degree of consumption amongst modern consumers is equally matched with very short attention spans. Consumers' preferences and tastes are constantly fluctuating. As a result, businesses will benefit tremendously by providing consumers with fast fixes to their product cravings that will not bear any permanence or commitment for the future.
Trend Themes
1. Temporary Luxury - Opportunity for businesses to cater to consumers' desire for temporary, high-end experiences without long-term commitments.
2. Fluctuating Preferences - Businesses can capitalize on consumers' changing tastes by offering fast fixes to product cravings that do not require permanence.
3. Attention Economy - The demand for quick and attention-grabbing experiences presents opportunities for businesses to cater to short attention spans.
Industry Implications
1. Luxury Goods - The luxury goods industry can explore temporary offerings that provide high-end experiences for consumers without long-term commitments.
2. Fashion and Accessories - In the fashion and accessories industry, there is potential to create short-term, trendy products that align with consumers' fluctuating preferences.
3. Entertainment and Experiences - The entertainment and experiences industry can tap into the attention economy by offering quick and attention-grabbing activities that cater to short attention spans.
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