This Shell 'Kite' commercial aims to show off the oil company's good deeds.
Shell created a fuel oil to lessen the effect of emissions in surrounding local communities. With this fuel oil, Shell managed to cut soot emissions from factories by up to 75%. This is an impressive step, especially considering that it is an oil company.
The Shell 'Kite' commercial, which uses Brazil as an example, proves that even the bad guys of the environment can be the good guys.