Graphic Militaristic Spring Apparel

maharashi's New Shattered Miltype Capsule Prepares for SS19

Fashion label maharishi introduces its latest collection designed for the Spring/SUmmer 2019 season entitled 'Shattered Miltype.' The range features layering silhouettes that prepare for the weather transition coming up and all of the pieces are adorned in graphic accents. The overall design theme embodies militaristic elements and showcases the British label's understanding of military codes. The collection features equipment and apparel options that feature deconstructed prints.

There are touches of olive green and black 'Flight Nylon Utility Vests' alongside 'Shooter Shirts' accompanied by panel caps. Additional pieces include the Waffle Knit Crew sweats that are adorned in cubist camouflage that lightly references artists such as Mondrian and Picasso. The latest Shattered Miltype Spring/Summer 2019 collection is set to launch online and in-store beginning March 1st.

Layering Silhouettes
Opportunity for disruptive innovation: Develop innovative layering techniques and materials to create functional yet stylish clothing for changing seasons.
Graphic Accents
Opportunity for disruptive innovation: Explore new printing technologies and techniques to create visually striking graphic details on apparel and accessories.
Cubist Camouflage
Opportunity for disruptive innovation: Combine artistic references and camouflage patterns to create unique and visually impactful designs.

Where This Applies

Fashion
Opportunity for disruptive innovation: Integrate tech-infused apparel and smart fabrics to enhance functionality and style in the fashion industry.
Textile Printing
Opportunity for disruptive innovation: Develop advanced printing methods that allow for intricate and high-quality graphic designs on various materials.
Outdoor Gear
Opportunity for disruptive innovation: Create innovative and multifunctional outdoor gear that incorporates militaristic elements and design inspiration.
SCORE
1.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 7%
Freshness 8%