It’s not every day that you see a riot with a display of high fashion like that shown in Before the Fall by Sharif Hamza.
Riot fashion takes different form in many subcultures, but in Hamza’s Before the Fall, it seems to have militaristic origins with rebellious menswear as its focal point. Featured in VMAN Magazine #22, Hamza’s photography brings groups lashing out and causing civil disorder in style. From fashionable soldier-like hard hats to fashion blazers, pants and jerseys, this is a photo shoot that communicates a bold and fashionable approach to a revolution.
Modeled by Charlie Westerberg, Aiden Andrews, Jules Hamilton and RJ King, the shoot is styled by Jay Massacret, who ensures Hamza’s Before the Fall spread is rebellious yet totally glamorous.
What Makes This Trend Stand Out
- Riot Fashion
- The fusion of high fashion and subculture rebellion presents an opportunity for disruptive innovation in the fashion industry
- Fashion Militarization
- The transformation of military fashion into a stylish subculture presents an opportunity for disruptive innovation in the fashion and military industries
- Rebel Glamour
- The juxtaposition of rebellion and glamour presents an opportunity for disruptive innovation in the fashion and cosmetics industries
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the trend of riot fashion by creating new lines specifically designed for the subculture of rebellious consumers
- Military
- Military suppliers can capitalize on the trend of fashion militarization by creating new stylish and functional military apparel for both combat and civilian use
- Cosmetics
- Cosmetics companies can capitalize on the trend of rebel glamour by creating lines of makeup and beauty products that cater specifically to the edgy and rebellious consumer market
