Dare Boosts Mental Functions, Metabolism and Energy
Laura McQuarrie — October 23, 2019 — Lifestyle
References: dare-liberate & fabnews.live
Most shake mixes on the market are formulated and branded for their nutritional qualities but Dare sets itself apart by sharing functional benefits and presenting itself as a "physical and mental motivational shake." The shake mix is amplified with superfoods like balancing maca root and bee pollen, which join other ingredients like vitamin-rich roasted peanuts, cognition-boosting cocoa and plenty of different seeds.
The shake is presented as a solution for improving mental performance, energy and metabolism, all the while fighting fatigue and tiredness. Preparing the motivational shake is as simple as combining a portion of the product with cold water, a dairy product or a plant-based milk alternative, and shaking it. The product can also be blended with other ingredients to create what Dare calls a "supershake."
The shake is presented as a solution for improving mental performance, energy and metabolism, all the while fighting fatigue and tiredness. Preparing the motivational shake is as simple as combining a portion of the product with cold water, a dairy product or a plant-based milk alternative, and shaking it. The product can also be blended with other ingredients to create what Dare calls a "supershake."
Trend Themes
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Functional Shake Mixes — There is an opportunity for brands to create shake mixes that offer functional benefits beyond nutrition, targeting mental functions, metabolism, and energy.
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Superfoods in Shake Mixes — The inclusion of superfoods like maca root and bee pollen in shake mixes can provide added health benefits and attract health-conscious consumers.
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Convenience of Shake Mixes — Shake mixes that are easy to prepare and can be customized with additional ingredients appeal to consumers seeking a convenient and personalized nutrition solution.
Industry Implications
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Nutritional Supplements — Nutritional supplement brands can explore the use of functional shake mixes to expand their product offerings and reach a wider consumer base.
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Health and Wellness — The health and wellness industry can capitalize on the popularity of superfoods in shake mixes to develop new products that cater to the growing demand for functional and nutritious beverages.
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Food and Beverage — Food and beverage companies can tap into the convenience trend by developing shake mixes that can be easily prepared and customized, providing consumers with a quick and personalized meal or snack option.
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