Seymourpowell's Makeup Mirror, élever Prints Makeup onto a User
Ellen Smith — April 2, 2019 — Fashion
References: seymourpowell & designboom
Technology and beauty intersect with seymourpowell's makeup mirror, which is allowing users to recreate beauty looks more seamlessly than before through the incorporation of AI.
Though it looks like a handheld mirror, this piece actually serves as a printer, and uses its AI capabilities to download popular beauty looks, and to print those looks onto a user's face. According to the director of futures at the company, Mariel Brown, “social media has accelerated the speed at which beauty trends spread globally.” Because of this quick turnover, consumers are seeking immediacy, and this device dubbed the élever helps people achieve these faster.
In addition to its capabilities, this device offers a chic design which users can proudly display in their home.
Photo Credits: designboom, seymourpowell
Though it looks like a handheld mirror, this piece actually serves as a printer, and uses its AI capabilities to download popular beauty looks, and to print those looks onto a user's face. According to the director of futures at the company, Mariel Brown, “social media has accelerated the speed at which beauty trends spread globally.” Because of this quick turnover, consumers are seeking immediacy, and this device dubbed the élever helps people achieve these faster.
In addition to its capabilities, this device offers a chic design which users can proudly display in their home.
Photo Credits: designboom, seymourpowell
Trend Themes
1. AI-enabled Makeup Printing - The incorporation of AI in makeup mirrors allows for the printing of popular beauty looks onto a user's face.
2. Seamless Beauty Recreation - The AI capabilities of the élever mirror enable users to recreate beauty looks more seamlessly and easily.
3. Immediacy in Beauty Trends - With the quick turnover of beauty trends on social media, consumers are seeking immediacy, which the élever mirror provides.
Industry Implications
1. Beauty Technology - The élever mirror represents a disruptive innovation opportunity in the beauty technology industry, combining AI capabilities with printing functionality.
2. Home Decor - The chic design of the élever mirror opens up opportunities for disruption in the home decor industry by offering a stylish and functional piece.
3. Consumer Electronics - The AI-Printing Beauty Mirror represents a disruptive innovation opportunity in the consumer electronics industry, creating a new category of smart mirrors.
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