The iconic Viberg Service Boot silhouette has gone through many iteration designs over the past few years but the heritage Canadian brand recently introduces a new tanned technique this time around. The latest update tans the footwear model in olive olive for a clean finish in preparation for the arrival of the Spring season, differentiating itself from the usual vegetable tanned versions.
The leather uppers are specially tanned in entirely natural olive oil, which gives the shoe a creamy tonal completion, boasting a lighter shade than usual. Additional details include the stitched down make-up and the smooth leather panels that are seen at the marbled midfoot leading up to the ankle area.
Image Credit: Viberg
Why This Trend Is Growing
- Olive Tanned Footwear
- The use of olive oil in the tanning process creates a unique and lighter shade for footwear, offering a potential opportunity for differentiation and innovation in the shoe industry.
- Vintage-inspired Designs
- The Viberg Service Boot's heritage design and unique tanned technique taps into the growing market demand for vintage-inspired footwear, presenting an opportunity for nostalgic and retro-themed product lines.
- Rugged Aesthetic
- The rugged aesthetic of the Viberg Service Boot, with its stitched down make-up and smooth leather panels, reflects a trend towards durable and rugged-style footwear that can be capitalized on by brands in the outdoor and workwear industries.
Industries Being Reshaped
- Footwear
- The olive tanned technique and vintage-inspired design of the Viberg Service Boot offer disruptive innovation opportunities for footwear brands looking to stand out in the market by offering unique and nostalgic products.
- Fashion
- The rugged aesthetic of the Viberg Service Boot aligns with the growing demand for durable and outdoor-inspired fashion, creating opportunities for brands to develop rugged-style clothing and accessory lines.
- Workwear
- The rugged and durable qualities of the Viberg Service Boot make it a perfect fit for the workwear industry, allowing businesses to capitalize on the trend towards functional yet stylish work boots.
