The 2013 Spring/Summer collection from Supreme, featured in SENSE magazine, encompasses a wide array of retro fashions, from 90s hip-hop culture to Dean Martin-esque suave. Regardless of the inspiration behind each piece, every outfit exudes a sort of grunge couture.
One ensemble features a cherry-red Hawaiian shirt, while another depicts the model wearing an oversized hoodie and slanting baseball cap. These outfits could be worn on the street in any casual setting, but when combined with the vibrant photography from Japan’s SENSE magazine, the result is one of streetwise haute couture.
Each photograph is highly saturated, making the brightly colored Supreme ensembles pop off the page. The model’s brooding stare gives the viewer the sensation of being overwhelmed with temperature, both from the photos’ settings and the vibrancy of the outfits.
This is only a preview of the collection to follow from Supreme, but it’s clear that the collection will be both grungy and vibrant, brooding and bright.
What Makes This Trend Stand Out
- Retro Grunge Fashion
- Designers can leverage the trend to introduce vintage-inspired lines that are both streetwise and edgy, yet haute couture.
- Highly Saturated Photography
- A new approach to fashion photography in which the clothing appears to pop out of the picture can disrupt fashion marketing with retailers and social media influencers.
- Oversized Apparel
- Fashion brands can leverage the trend for oversized clothing to disrupt body image norms, creating apparel that is both comfortable and stylish for all body types.
Sectors Adopting This
- Fashion
- Designers can innovate grungy retro fashions, and oversized clothing with eco-friendly and sustainable materials to reach ethically-conscious consumers.
- Photography
- By introducing the highly saturated photography technique into their workflow, photographers can disrupt conventional fashion photo shoots and attract new clients.
- E-commerce
- E-commerce platforms can leverage oversized apparel to expand their reach among consumers who are more particular about fit and style, and automate the sizing process and curate style options.
