This spread, dubbed 'Flex Your Head,' in the SENSE July 2010 issue features accessories exclusively from Jam Home Made.
The Japanese magazine kept this editorial all punk and no pretty with pompadour hairstyles, safety pin accessories, plaid, slouchy backpacks, torn jean jackets, black eye makeup, chains and tough leather.
The spread from SENSE July 2010 was shot by Junji Hata and had Tomiki Sukezane doing the fashion direction.
Implications - There exists a rise in meterosexual fashions as many men are defining their masculinity based on the desire to be well-groomed and fashion-forward. Businesses should take note of this redefinition of masculinity, and tailor their products to these contemporary meterosexual males.