Shocking. A Japanese designer is getting a lot of coverage over its latest advertising campaign: portraying its designer bags as barf. You laugh, but they're getting international publicity.
Implications - Using shockvertising is definitely a show-stopping way for a business' promoted item to get noticed. Shockvertising can be a tricky task because often times it can easily get taken too far and viewers become disgusted, upset and completely put-off by the advertisement. The featured ad is a good example of using shockvertising not only in a way that captures attention, but is also smart and makes sense. The pitch has a creative tagline that fits the advertisement and the product perfectly.
Trend Spotter — March 21, 2006 — Marketing