The 21st Annual Gulf Scrabble Championships game accumulated a wave of players with one smart move: changing online security captchas to Scrabble themes. Internet security captcha is the annoying set of jumbled-up numbers and letters everyone must fill out in order to access sites where one has to prove that they're not robots.
There was not enough hype for the Scrabble championship game held in Dubai, so the decision to raise awareness to Scrabble aficionados took place in online gaming sites. They tackled gaming sites and hacked online conventions where they altered Internet security captcha codes into a Scrabble theme.
This move drastically increased the amount of players participating in the Scrabble game and there was more unscrambling of words than ever before. Check out this video to see how Scrabble lures in its avid players.
Word Game Ad Tactics
More Stats +/-
Board Game Confections
Endearing Figurine Photography
Classic Game Alternatives
Board Game Cushion Covers
Geeky Word Puzzles
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.