Yoga brand Scoria World, founded by entrepreneur Yara Kamal, offers high-quality yoga mats that are not only non-slip but eco-friendly as well. Made from 100% natural cork and tree rubber that was sustainably harvested, these yoga mats are available in two thicknesses -- 3.5mm or 4.5mm
The Scoria World yoga mats are great for hot yoga for two reasons. The mats offer a "sweat-grip" that can be activated with water in practices until the body begins to warm. Additionally, the mats eliminate odors thanks to their natural anti-microbial properties found in cork.
Scoria World is a partner of Feeding Children Everywhere, a non-profit committed to proving plant-based meals to those in need and each sale of a yoga mat will donate 10 meals.
Image Credit: Scoria World
What's Driving This Trend
- Eco-friendly Yoga Mats
- Opportunity for disruptive innovation: Develop sustainable materials and manufacturing processes to create eco-friendly yoga mats.
- Non-slip Yoga Mats
- Opportunity for disruptive innovation: Invent new technologies or materials that enhance the grip and stability of yoga mats for better performance.
- Socially Conscious Yoga Gear
- Opportunity for disruptive innovation: Create yoga products that support charitable causes or contribute to social good, combining fitness and philanthropy.
Who This Affects Most
- Yoga and Fitness Industry
- Opportunity for disruptive innovation: Integrate sustainability practices and social initiatives into yoga and fitness products to appeal to conscious consumers.
- Sustainable Materials Industry
- Opportunity for disruptive innovation: Develop new eco-friendly materials for various industries, including yoga mat manufacturing and beyond.
- Non-profit and Charitable Organizations
- Opportunity for disruptive innovation: Collaborate with product companies to create mutually beneficial partnerships that support social causes while promoting brand awareness.
