School girl shoots are all this rage this summer, and the Maison Kitsuné Fall/Winter 2013-14 lookbook is no exception. Channeling a delicate, floral high school couple vibe, the Maison Kitsuné Fall/Winter 2013-14 lookbook transports the viewer back to their high school days.
Shot in Tokyo, these Maison Kitsuné lookbook images are youthful, colorful and darling to look at with an eclectic mix of traditional preppy sweaters and cardigans with modern animal prints and rain jackets. The lookbook also tells the story of a modern day high school romance between model Kiko Mizuhara and actor Niels Schneider as they spend the day playfully together in the park and on the streets. Photographer Kotori Kawashima was able to capture a realistic budding romantic movie-style romance between the hip and stylishly dressed young couple.
Why This Trend Is Growing
- Youthful Fashion Lookbooks
- Opportunity for brands to create visually appealing lookbooks that appeal to a younger audience.
- High School Couple Aesthetic
- Chance for fashion brands to incorporate romantic and nostalgic elements into their collections.
- Colorful and Eclectic Styling
- Potential for designers to experiment with bold colors and mix traditional and modern fashion elements.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can leverage the popularity of school girl shoots and high school aesthetics to attract young consumers.
- Photography and Visual Arts
- Opportunity for photographers and creative professionals to showcase their skills in capturing romantic and nostalgic themes.
- Marketing and Advertising
- Brands can use novel lookbook concepts to engage customers and differentiate themselves in the competitive fashion industry.
