Racy Self-Portrait Editorials

The Schon! Magazine '#selfie' Photoshoot Stars Kath Pokrovskaya

The Schon! Magazine '#selfie' online editorial shows just how prevalent the self-portrait has become. It seems like everyone takes them nowadays, even the most glamorous and sophisticated individuals. Especially those who have the looks and bodies to flaunt on social media. In this case, model Kath Pokrovskaya certainly does. Whether dressed to the nines at dinner or wearing nothing more than bubbles and red pumps in a bath, she embraces the phenomenon for the Schon! Magazine '#selfie' photoshoot.

As she captures herself, so to is photographer Igor Oussenko. Shot in an opulent hotel setting, the Schon! Magazine '#selfie' online editorial is full of sensual energy thanks to the styling of Evgenia Ilina. The blonde beauty is a siren.

Self-portrait Culture
There is an opportunity for smartphone or photography companies to innovate features and hardware which cater to the increasing self-portrait culture.
Social Media Glamourization
Social media platforms could explore partnerships with magazines and photographers to create content that empowers body-positivity and self-love over vanity.
Alternative Photography Trends
Trendsetters and influencers may be drawn towards experimenting with alternative forms of photography such as instant-print cameras and disposable cameras, moving away from digital images.

Industries Being Reshaped

Fashion Photography
Self-portrait culture has opened up a whole new market for fashion photographers looking to showcase their mastery in capturing sensuality in a tasteful and artistic manner.
Smartphone Photography
The rise of social media and self-portrait culture is creating an opportunity for smartphone manufacturers to design and innovate their cameras to cater to the aesthetic demands of Instagram-loving consumers.
Social Media Platforms
Social media platforms could use the inspiration behind this trend to encourage self-expression through photography and widen their user base by becoming a go-to platform for showcasing artistic self-portraits.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 80%
Freshness 8%

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