Curiously Eclectic Editorials

The Schon Magazine June 2014 Photoshoot Stars Li Wei and Noma Han

The title of the Schon Magazine June 2014 editorial can easily be its motto as well, 'Because we can.' Why not do something just because it's possible? Curiously eclectic, the looks push boundaries in ways that will inspire people to have a little fun with their own wardrobes. Yet at the core of the images is a commentary on consumerism and the appeal to people to take responsibilities for their actions. Not all desires should be indulged just 'because we can.'

Shot by photographer Christos Karantzolas, the Schon Magazine June 2014 editorial stars model Li Wei and male model Noma Han. Clad in a range of fashion and haute couture from the likes of Ralph Lauren, Max Mara and Burberry Prorsum, the pair channel their inner crazy divas.

Curiously Eclectic Fashion
There is an opportunity for fashion brands to explore and create unconventional, boundary-pushing designs.
Consumerism Commentary
There is a need for industries to address the issue of consumerism and promote responsible actions.
Personalized Wardrobes
The trend of curiously eclectic looks encourages individuals to have fun and experiment with their own unique style.

Sectors Adopting This

Fashion
The fashion industry can take advantage of the trend by designing and showcasing curiously eclectic collections.
Sustainability
The sustainability industry can educate consumers about the negative consequences of excessive consumerism and promote responsible behavior.
Retail
The retail industry can tap into the trend by offering personalized styling services to cater to consumers' curiously eclectic fashion preferences.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 40%
Freshness 8%