Edgy Clown-Like Fashion

The Schon! Magazine 'Inside Outside' Photoshoot Stars Ali Lagarde

The Schon! Magazine 'Inside Outside' editorial appears to channel the dark clownish nature of Batman's Joker. Considering that it uses the gritty, graphic backdrop of New York, which most people know inspired the existence of the fictional Gotham City, the comparison is only natural. As for the outfits, they are colorful and eccentric in an edgy way.

Shot by photographer Yuki Takeuchi, the Schon! Magazine 'Inside Outside' editorial stars model Ali Lagarde. Appearing in the summer 2013 issue of the magazine, the funky wardrobe was put together by stylist Holly Suan Gray, who pulled an eclectic range of pieces from the likes of Marni, Ohne Titel and Henrik Vibskov. Focusing on layers and bold patterns, the outfits contrast nicely with the grey skies.

Dark Clown Fashion
Opportunity for fashion designers to create edgy, eccentric clothing inspired by the dark clown aesthetic.
Gritty Fashion Editorials
Chance for photographers and stylists to capture edgy fashion shoots with gritty, graphic backdrops.
Eccentric Styling
Potential for stylists to experiment with bold patterns and layering techniques to create unique, eye-catching outfits.

Sectors Adopting This

Fashion Design
Fashion designers can explore innovative approaches to dark clown-inspired clothing.
Photography
Photographers can introduce gritty, graphic backdrops into fashion editorials for a new visual aesthetic.
Styling
Stylists have an opportunity to experiment with bold patterns and layering techniques to create visually striking ensembles.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 46%
Freshness 8%

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