The Sass & Bide resort collection for the 2014 season reflects the eccentric style of designers Sarah-Jane Clarke and Heidi Middleton.
The collection is chock-full of peculiarities that will set anyone wearing them apart from the pack. It's unabashed, cheeky and fun. Though the majority of the collection follows a monochromatic palette, it is the furthest thing from boring. To offset the neutral colors, Clarke and Middleton incorporated futuristic silhouettes and ethereal romanticism into each piece.
The lookbook takes things one step further, placing the girls and their garments in wacky situations, and accessorizing them with even wackier accouterments: plastic birds, gigantic ice cream cones and piles of confetti. The Sass & Bide Resort 2014 lookbook is the most fun to flip through!
Key Themes Behind This Trend
- Eccentric Lookbooks
- Designers can create avant-garde collections and accessorized lookbooks to attract bold, off-beat consumers.
- Monochromatic Color Palettes
- Companies can experiment with monochromatic color schemes while adding futuristic silhouettes for a modern edge.
- Unconventional Accessories
- Fashion brands can add unconventional accessories to lookbooks to surprise and engage their audience with playful, fun content.
Where This Applies
- Fashion Industry
- The fashion industry can use eccentric lookbooks and monochromatic color schemes to revitalize their brands and cater to bolder, adventurous consumers.
- Advertising Industry
- Advertising agencies can create playful marketing campaigns inspired by unconventional accessories in fashion lookbooks to engage audiences and create more memorable promotions.
- Photography Industry
- Photography companies can offer out-of-the-box ideas to fashion clients and elevate their image by creating unexpected, attention-grabbing lookbooks.
