The Sanuk SS 2014 collections (for men and women) stick to the brand's roots.
The brand was conceived in 1997, when founder Jeff Kelly began using unconventional materials such as inner tubes and indoor-outdoor carpet to make shoes. The brand has certainly broadened its horizons since then, but the innovative spirit and curious eye has remained. Whether it's the early 'Wire' sandals or the more contemporary Yoga Mat sandals that catch your eye is irrelevant; it's clear that the brand does not shy away from experimentation. The company's mission statement is simple, but brilliant. The brand aims to provide products that display creativity yet thoughtfulness when it comes to our global environment.
The current collection seeks to stay fresh and stylish as well as super functional. The brand, which is named after the Thai word for funk and happiness, encourages us to take the road less traveled.