The Sanuk SS 2014 collections (for men and women) stick to the brand's roots.
The brand was conceived in 1997, when founder Jeff Kelly began using unconventional materials such as inner tubes and indoor-outdoor carpet to make shoes. The brand has certainly broadened its horizons since then, but the innovative spirit and curious eye has remained. Whether it's the early 'Wire' sandals or the more contemporary Yoga Mat sandals that catch your eye is irrelevant; it's clear that the brand does not shy away from experimentation. The company's mission statement is simple, but brilliant. The brand aims to provide products that display creativity yet thoughtfulness when it comes to our global environment.
The current collection seeks to stay fresh and stylish as well as super functional. The brand, which is named after the Thai word for funk and happiness, encourages us to take the road less traveled.
What's Driving This Trend
- Eco-friendly Fashion
- Innovative materials and production methods can disrupt traditional fashion industry by addressing sustainability concerns.
- Upcycling in Design
- Using unconventional materials for footwear can create new design possibilities and enhance brand identity for businesses.
- Multi-functional Footwear
- Footwear that combines style, comfort, and functionality can disrupt the casual footwear market by meeting consumer demands for versatile products.
Who This Affects Most
- Fashion Industry
- By adopting eco-friendly practices, fashion brands can innovate and differentiate themselves while positively impacting the environment.
- Design Industry
- Upcycling materials for footwear can inspire designers to think creatively and embrace unconventional approaches to design.
- Casual Footwear Industry
- Investing in multi-functional casual footwear can help businesses expand their product offerings and appeal to a wider customer base.
