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Christmas Origin Charts

This Infographic Explores the History and Creation of Santa Claus

— December 26, 2015 — Marketing
'The Origin and Evolution of Santa Claus' is an interesting read for consumers wondering where the mythical creation of the man that delivers presents on Christmas Eve came from. The chart shares a look at the evolution of Santa Claus' persona dating back to 280 A.D. to today.

Santa Claus has become an infamous figure tied into the mythology of Christmas in several different cultures. Through the middle ages to now, the traditions and story of Santa has greatly shifted and 'The Origin and Evolution of Santa Claus' guide documents this in an easy to read and visual format. The chart is divided up chronologically by different eras with an explanation of how Santa Claus was portrayed during that time.
Trend Themes
1. Evolution of Christmas Traditions - Businesses can capitalize on the nostalgia trend by innovating products related to historical Christmas traditions.
2. Visual Historical Guides - Creating aesthetically-pleasing visual guides that depict the historical evolution of various cultural symbols can be a disruptive innovation opportunity.
3. Mythical Figure Reimagining - Innovating and designing new forms of mythical symbols from different cultures can be a new opportunity for businesses.
Industry Implications
1. Education - Creating educational products that teach the historical significance of cultural symbols can disrupt the education industry.
2. Tourism - Using historical and cultural symbols to create touring products and packages can be a disruptive innovation opportunity for the tourism industry.
3. Entertainment - Innovation in designing costumes, props, and merchandise related to cultural symbols can disrupt the entertainment industry.
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