Fusing fashion and mobiles, Samsung has unleashed the "MiniSkirt Season 2" models (SCH-C225/ SPH-C2005/ SPH-C2255) which have new features and different fashion styles from its previous model "Mini Shirt Phone." These models feature a vibrating touch key, SMS-rich features and the "Smile Shot" function which enables automatic shots of smiling faces. The collection has a 10.9mm thick slide design, 2 MP camera, GPS and Bluetooth.

Implications - Phone users want their phones to be in style and fashionable. They do not want a product that everyone has but want a product that is the same quality, if not more than, the most popular device on the market. This requires the phone to look aesthetically appeasing as well as practical and up-to-date.