Salt in the Afternoon, shot by photographer Dennison Bertram, evokes a summery and nostalgic vibe. With muted colors and softly focused backgrounds, the photos capture those late summer afternoons perfectly.
Model Decimaria is shown on the beach with the sun setting behind her. The images are soft and dreamy, but her expressions are intensely fierce. Although pairing these two together may seem strange, the juxtaposition works for Salt in the Afternoon in creating a soft yet striking editorial.
Styled by Veronica Mazziotta, the clothes are 70s inspired. Some of the pieces include metallic jackets and floral tops. Summer may not be here just yet, but Salt in the Afternoon will surely leave you feeling nostalgic and longing for it even more.
Why This Trend Is Growing
- Nostalgic Photography
- There is an opportunity to disrupt the photography industry by capitalizing on the longing for nostalgic imagery
- 70s Fashion
- Brands can tap into the 70s-inspired fashion trend in order to compete in a market that increasingly values vintage and retro styles
- Fierce Expressions
- The ability to capture fierce expressions in dreamy photography can set apart photographers and create new opportunities for unique editorials
Industries Being Reshaped
- Fashion Industry
- Incorporating 70s-inspired clothing can provide a competitive advantage and tap into consumer nostalgia
- Photography Industry
- Opportunities exist for photographers and brands to capitalize on the longing for nostalgic and dreamy images
- Editorial Industry
- Creating unique editorials that successfully juxtapose soft and fierce elements can offer disruptive innovation opportunities
