Kérastase 's Gloss Absolu Collection — a line of salon-quality haircare products — welcomes a new formulation. Dubbed the Gloss Absolu Frizz-Glaze Cream, this offering promises to deliver glass-like shine and frizz control from the comfort of one's home.
Kérastase's Gloss Absolu Frizz-Glaze Cream is formulated with hyaluronic acid, glycolic acid, and Wild Rose Oil to provide deep hydration, strengthen the hair barrier, smooth strands, and leave hair polished. The product is also vegan, silicone-free, sulphate-free, and can protect one's hair from up to 230 degrees Celsius.
Kérastase's Gloss Absolu Frizz-Glaze Cream joins the Gloss Absolu High-Shine Anti-Frizz Shampoo, the Gloss Absolu High-Shine Anti-Frizz Conditioner, the Gloss Absolu All In One Anti-Frizz Spray, the Gloss Absolu Glaze Drops Anti-Frizz Hair Oil, and the Gloss Absolu Hair Fragrance Mist for Glossy & Shiny Hair.
Image Credit: Kérastase
What Makes This Trend Stand Out
- Clean-ingredient Luxury Haircare
- Premium products formulated without silicones or sulfates and enriched with botanicals and acids create room for elevated, health-forward formulations that redefine luxury.
- At-home Salon-performance Solutions
- Consumers seeking salon-quality results from home are driving demand for formulations and devices that replicate professional outcomes without in-salon service.
- Multi-functional Haircare Formulations
- Products combining heat protection, hydration, frizz control and fragrance condense multiple benefits into single SKUs that could disrupt traditional stepwise routines.
Sectors Adopting This
- Premium Beauty Retail
- High-end retailers can be reshaped by curated assortments and experiential merchandising of salon-caliber, clean-label haircare lines.
- Professional Salon Tools-and-appliances
- Heat-styling tools and at-home devices integrated with product-specific technologies are poised to alter the balance between salon services and DIY styling.
- Cosmetic Ingredients and Biotechnology
- Advances in bioengineered actives and targeted delivery systems for hair barriers present opportunities to replace traditional chemistries with high-performance, sustainable alternatives.
