Salomon Taps Ciele Athletics for a Running Shoe Capsule
Kanesa David — May 17, 2022 — Fashion
Salomon has added a new style to its Spring 2022 launch that features a collaboration with Ciele Athletics. The new, reworked version of the Pulsar Trail Pro and Phantasm road silhouettes feature animal prints and vibrant colors.
Ciele’s signature zebra print can be seen on the Pulsar Trail Pro, alongside fluorescent colors and earthy hues. Equipped with Energy Surge foam for stability and extra midsole, the shoe’s design is practical and unique.
The Phantasm runner features cheetah prints scattered around the upper in ‘Black Rock’ and ‘Molten Red.’ Both sneakers also feature quotes encouraging runners to run at their own pace.
Both the Pulsar Trail Pro and Phantasm will be available on the Salomon and Ciele Athletics web stores and select partners on May 12.
Image Credit: Salomon, Ciele Athletics
Ciele’s signature zebra print can be seen on the Pulsar Trail Pro, alongside fluorescent colors and earthy hues. Equipped with Energy Surge foam for stability and extra midsole, the shoe’s design is practical and unique.
The Phantasm runner features cheetah prints scattered around the upper in ‘Black Rock’ and ‘Molten Red.’ Both sneakers also feature quotes encouraging runners to run at their own pace.
Both the Pulsar Trail Pro and Phantasm will be available on the Salomon and Ciele Athletics web stores and select partners on May 12.
Image Credit: Salomon, Ciele Athletics
Trend Themes
1. Animal-print Athletic Footwear - The trend of using bold animal prints and vibrant colors in running shoes could be leveraged to create a new fashion niche in athletic footwear.
2. Collaborations for Unique Designs - Partnering with other brands like Salomon and Ciele Athletics can lead to innovative and standout designs in the athletic footwear industry.
3. Personalized Running Gear - Adding motivational quotes on sneakers like the Pulsar Trail Pro and Phantasm may indicate an opportunity for personalized and empowering running gear.
Industry Implications
1. Athletic Footwear - The animal-print trend and collaborative design approach may inherently disrupt the athletic footwear industry, prompting brands not to stick with plain designs.
2. Fashion and Sportswear - The trend of animal prints and bright hues breaking into sportswear presents opportunities to bridge the gap between fashion and sportswear. Bold and unique designs can appeal to customers looking for both fashion and athletic functionality.
3. Motivational Products and Services - Providing motivational gear such as personalized shoes with empowering quotes like the Pulsar Trail Pro and Phantasm could open up opportunities in the motivational and wellness sector.
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