A series of Saint Laurent Spring ads were recently unveiled as a part of the Parisian designer brand's 2018 campaign, which spotlights supermodel and business woman Kate Moss.
Throughout the print ads, Moss poses in a series of elegant gowns, and a large fur coat that's a stark hue of white, providing the otherwise all-black ensembles with some contrast. In addition, Moss poses in front of a clean white backdrop, which enables her and the garments she wears to be at the focus of every shot.
In addition to the print ads, the Saint Laurent Spring campaign features a pair of short commercials that show Moss in a series of black and white visuals, while dreamy music plays in the background. In one of the commercials she is alone, whereas the other shows her with fellow model Jamie Bochert.
Key Themes Behind This Trend
- Model-fronted Campaigns
- Opportunity for brands to collaborate with iconic models to create impactful and memorable advertising campaigns.
- Fur-clad Fashion
- Innovative use of fur in fashion campaigns, pushing the boundaries of traditional materials and creating a unique visual aesthetic.
- Black and White Visuals
- Utilizing black and white visuals in commercials to evoke a timeless and sophisticated atmosphere.
Where This Applies
- Fashion
- Fashion brands can leverage iconic models and fur-clad fashion to create high-end and visually stunning campaigns.
- Advertising
- Opportunity for advertising agencies to explore innovative marketing strategies with model-fronted campaigns and black and white visuals.
- Media and Entertainment
- Using model-fronted campaigns in commercials can create buzz and consumer engagement, benefiting media platforms and entertainment industry brands.
