The Saint Laurent Paris Spring 2013 collection showcased the first designs by Hedi Slimane for the iconic French design house.
A mix of western with bohemian, the seasonal offerings from YSL are definitely an ode to the 70s. Boasting a mostly monochromatic palette with bursts of caramel, the runway show was one of high voltage attitude. With models donning bold leather belts, capes, silk bows and standout hats, each look adhered to its thematic motifs to create a standout cohesiveness that was striking.
Though the exits were bold and decadent, it was interesting to see that they did not adhere to what is conventionally associated with the YSL aesthetic. Hedi Slimane is certainly bringing the iconic French fashion house into a new era as he redefines their look and name.
Why This Trend Is Growing
- Boho Cowgirl Fashion
- Disruptive innovation opportunity: Blend western and bohemian styles to create unique and edgy fashion collections.
- Monochromatic Palette
- Disruptive innovation opportunity: Explore the use of mostly monochromatic color schemes to create bold and impactful fashion designs.
- Redefining Brand Aesthetics
- Disruptive innovation opportunity: Take a well-known brand and redefine its aesthetic to appeal to a new audience and create a fresh identity.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Merge different fashion styles to create unique and unexpected collections.
- Accessories
- Disruptive innovation opportunity: Design standout hats, leather belts, capes, and silk bows that add a bold and distinctive touch to any outfit.
- Luxury Goods
- Disruptive innovation opportunity: Create high-end fashion items that challenge traditional luxury aesthetics and appeal to a younger demographic.
