British guitarist Jack Dalby and British singer Jake Smallwood star in the Saint Laurent Fall/winter 2014 collection campaign. The advertorial is lensed by the brand's visionary and often controversial designer Hedi Slimane.
Slimane captures his models on a gritty rooftop that overlooks a remote urban area. His portraits are raw and candid and exude an effortlessly cool air that he is known for.
Much like the images from his personal web diary, the designer's photographs capture themes of youth and rebellion and are often associated with rock-and-roll music.
After a collaboration with Californian singer Sky Ferreira, Slimane teams up with Jack Dalby and White Room's Jake Smallwood for the Saint Laurent Fall/winter 2014 menswear campaign. The guys showcase their personal sense of style and pose in streamlined suits, leather jackets and rugged denim pairings.
Key Themes Behind This Trend
- Youthful Campaigns
- Brands could benefit from featuring young models in candid and rebellious campaigns that exude an effortlessly cool air.
- Raw Imagery
- There is an opportunity for brands to use gritty and candid imagery that captures themes of youthful rebellion and rock-and-roll music.
- Musical Collaborations
- Fashion brands can bring in musicians and other celebrities to collaborate on campaigns and showcase their personal sense of style.
Where This Applies
- Fashion
- Fashion brands could embrace the trend of youthful, raw, and candid campaigns to attract a younger audience and increase engagement.
- Music
- Musicians could collaborate with fashion brands to showcase their personal style and reach a wider audience through campaigns.
- Marketing and Advertising
- Marketing and advertising agencies can explore innovative and disruptive campaign strategies that capture the essence of youthful rebellion and rock-and-roll music.
