adidas Consortium Launches the New Sahale X Shoes in Two Colorways
adidas Consortium often dives into the iconic archives of adidas Originals and this time, the branch creates a new Sahale X sneaker. The hiking footwear design is offered in two colorway options of either Aqua and black or Sand and black for an earthy palette overall.
There are plenty of archival details that decorate the shoe's design and construction, boasting a 90s aesthetic overall. The retro look is backed up by color-blocking accents, reflective 3M rubber piping, and more. The back of the shoe shows off some branding details with a heel clip that holds onto a purple or orange webbing tab respective of the colorways. The midsole is extended and feature the adiPRENE technology, which is noted on the medial side of the shoe.
Image Credit: HANON
There are plenty of archival details that decorate the shoe's design and construction, boasting a 90s aesthetic overall. The retro look is backed up by color-blocking accents, reflective 3M rubber piping, and more. The back of the shoe shows off some branding details with a heel clip that holds onto a purple or orange webbing tab respective of the colorways. The midsole is extended and feature the adiPRENE technology, which is noted on the medial side of the shoe.
Image Credit: HANON
Trend Themes
1. Archival-inspired Footwear - Creating shoes that draw inspiration from the iconic archives of adidas Originals presents an opportunity for disruptive innovation in the footwear industry.
2. Retro Aesthetics - Embracing nostalgic design elements like color-blocking accents and reflective details offers a chance for disruptive innovation in the fashion industry.
3. Enhanced Comfort Technology - Incorporating adiPRENE technology into midsoles opens up possibilities for disruptive innovation in the athletic footwear industry.
Industry Implications
1. Footwear - The introduction of archival-inspired sneakers can disrupt the footwear industry by appealing to consumers' desire for unique, nostalgia-inducing designs.
2. Fashion - Leveraging retro aesthetics in fashion can disrupt the industry by offering consumers a fresh and nostalgic style that stands out from traditional trends.
3. Athletic Footwear - Integrating enhanced comfort technology like adiPRENE presents an opportunity for disruptive innovation in the athletic footwear industry by providing superior cushioning and support.
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