Sinister Sorcerer Fashions

The SADAK SS12 Lookbook is Full of Dark and Draping Outfits

I have been seeing quite a lot of fashion inspiration for women being pulled from supernatural sources and now, by the looks of the SADAK SS12 lookbook and collection, men are starting to follow suit. A dark and devious line, these are no Gandalf the Grey outfits. Instead, they have a more sinister presence as that portrayed by Gandalf's nemesis Saruman the White.

Full of black draping and layered looks, the SADAK SS12 collection also focuses a lot of various textures, which give these outfits some much needed dimension. I especially like the zipper detail on the pants, which also allow them to be opened up from straight-legged to an almost harem fit.

The SADAK SS12 lookbook was shot by Daniel Bolliger.

Supernatural Style
Fashion inspired by supernatural sources is becoming more popular for men and women, presenting opportunities for innovative collections with a dark and devious aesthetic.
Black Drape
Collections featuring black draping and layered looks, combined with various textures, offer new and exciting opportunities for dark fashion lines.
Zipper Detail
Zipper details on pants that allow for different fits, such as straight-legged to harem fit, are presenting unique opportunities for creative fashion designs.

Where This Applies

Fashion
The fashion industry can explore new trends and aesthetics inspired by supernatural sources, and incorporate textured black draping designs.
Apparel Manufacturing
Apparel manufacturers can experiment with different zipper details on pants, jackets, and other garments to create unique and innovative designs.
Photography
Photographers can collaborate with fashion designers to create visually stunning lookbooks that showcase the dark and devious aesthetic of supernatural-inspired fashion collections.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 57%
Freshness 8%

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