Titled 'Actitud,' the S Moda June 2014 editorial is chock full of attitude, which is what the Spanish word means. Yet it could have easily been titled 'retro' or 'urban' as these qualities are also at the forefront of the photoshoot. Shot by photographer Henrique Gendre in alleyways and streets full of graffiti, the images are desolate and tough.
Yet the fashion featured throughout the S Moda June 2014 editorial is much more feminine than one would first expect. As though inspired by the 60s, there is a focus on vibrant colors and aline silhouettes. The looks were put together by stylist Empar Prieto, who pulled pieces from the fall collections of Gucci and other labels. German model Toni Garrn rocked the looks with big hair and cat eyes by Henrique Martins.
Urban Retro Editorials
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