Panerai unveiled the 'Submersible S BRABUS Blue Shadow Edition' timepiece, the second watch to come out as part of the brand's collaboration with Brabus, the automotive company with a wide array of boating vehicles. The dial of the watch features the branding of both brands. The hands of the watch are wide-tipped and covered in Super-LumiNova technology that lets them glow in the dark. Additionally, the watch features a sub-dial with the same hand design.
The watch is powered by a reliable P.4001/S automatic calibre, which allows the watch to maintain an accurate time count that is easily recalibrated. As a luxury timepiece fit for the boating lifestyle, the S BRABUS BLUE is safely submersible with water resistance and pressure resistance of up to 300 meters, meaning it is safe for everything from a light swim to a deep dive.
The Submersible S BRABUS Blue Shadow Edition is available through Panerai's online store at a price of $49,200 GBP, or approximately $61,000 USD.
Image Credit: Panerai
What Makes This Trend Stand Out
- Luxury Boating Timepieces
- High-end watch brands are partnering with luxury boating companies to create timepieces fit for the boating lifestyle and capable of withstanding the elements of water.
- Pressure-resistant Technology
- The use of pressure-resistant technology in luxury watches opens up opportunities for durability and capabilities in fields beyond boating, such as deep-sea exploration or aerospace.
- Collaborative Branding
- Luxury brands from different industries are collaborating to create limited edition products that showcase the unique strengths and styles of each brand.
Sectors Adopting This
- Luxury Watchmaking
- Luxury watch brands can expand into the boating industry and partner with luxury boating companies to create specialized timepieces to tap into a new market of consumers.
- Boating and Sailing
- Sailing and boating companies can expand their product lines by partnering with luxury watch companies and creating limited edition timepieces that cater to the boating lifestyle.
- High-performance Technology
- Industries that require high-performance technology in extreme environments, such as deep-sea exploration or aerospace, can learn from pressure-resistant and water-resistant technology used in luxury watches to create innovative products for their fields.
