Ruby & Pearl is an online boutique created by sisters Arielle and Sarah Gurevich. The store features an array of products including jewelry, art, home decor—even pet clothing! The accessories range from elegant and feminine pendants to unique feathered headpieces, while you can find everything from cool digital prints to clocks in the home decor section.
Regardless of the product you choose from Ruby & Pearl, you are guaranteed 100% unique merchandise. All products are individually handcrafted and most are one of a kind.
There is also an element of patriotism behind Ruby & Pearl, as the proudly Canadian Gurevich sisters feature only Canadian designers on the site. With a roster of 15 Canadian craftsmen pumping out genuinely special pieces, Ruby & Pearl is definitely something to check out!
Key Themes Behind This Trend
- Canadian-made Products
- Businesses can disrupt the market by creating online marketplaces for unique, handcrafted Canadian-made products.
- Patriotic Branding
- Brands can embrace patriotism by featuring locally made products and highlighting Canadian craftsmanship, creating an opportunity for increased consumer loyalty.
- Artisanal E-commerce
- E-commerce businesses can capitalize on the trend of unique, handmade artisanal products by creating online marketplaces for artists and designers.
Where This Applies
- E-commerce
- E-commerce businesses can feature locally made products and create an online marketplace for handmade Canadian products.
- Artisanal Products
- Artists and designers can gain exposure through online marketplaces for unique, handcrafted products.
- Branding and Marketing
- Businesses can leverage the trend of Canadian-made products and artisanal craftsmanship to create a stronger brand identity and marketing message.
