New Balance Introduces a New Version of the 997S in a Rosy Colorway
References: newbalance & hypebeast
New Balance drops yet another tonal iteration of the iconic 997S sneaker model -- this time, in a rosy colorway option to welcome to thriving spring season. The new update is reminiscent of the brand's previous 'Rosé' colorway that surfaced back in 2014.
This time around, the upper is predominantly pastel pink and it is made from a blend of mesh and pigskin around the toe box all the way to the midfoot panels. Notably, it is also used to make up the heel counter and the tongue as well. To contrast the pink hues are some soft gray that are seen at the bottom of the laces, the "N" logo on the lateral side, and collar.
Image Credit: New Balance
This time around, the upper is predominantly pastel pink and it is made from a blend of mesh and pigskin around the toe box all the way to the midfoot panels. Notably, it is also used to make up the heel counter and the tongue as well. To contrast the pink hues are some soft gray that are seen at the bottom of the laces, the "N" logo on the lateral side, and collar.
Image Credit: New Balance
Trend Themes
1. Tonal Sneaker Trend - The rise of tonal sneakers offers opportunities for brands to create unique colorways and provide sneaker enthusiasts with more variety in their footwear choices.
2. Pastel Color Trend - The popularity of pastel colors in fashion presents an opportunity for brands to incorporate these soft hues into their designs, catering to consumers' desire for light and refreshing aesthetics.
3. Retro Remake Trend - Brands revisiting and revamping past designs, like New Balance's 'Rosé' colorway from 2014, taps into nostalgia while appealing to collectors and fans of the original model.
Industry Implications
1. Footwear Industry - The introduction of new colorways, like the rosy pink option from New Balance, allows footwear brands to continuously attract consumers seeking on-trend sneakers that stand out from the crowd.
2. Fashion Industry - The utilization of pastel hues, as showcased in the new New Balance sneakers, can be embraced by clothing brands to create cohesive and complementary collections with a soft and feminine aesthetic.
3. Athletic Sneaker Market - By reimagining and releasing updated versions of popular past models, such as the 997S in a rosy colorway, athletic brands can tap into the collector's market and cater to sneaker enthusiasts who appreciate nostalgia.
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