'Mergery' by Ross James is quite the photo montage. The photographs are not your typical portraiture or fashion spread. James manipulates the photos to add a certain connection between the model and the background scenery.
The photos themselves are beautifully done, and the photo manipulation works well within the overall frame of the photos. Ross James creates dramatic but dynamic photos that leave you with something to think about.
Implications - One of the most immediate ways a brand can garner attention is by investing in advertising that features a colorful, avant-garde design. By creating marketing that is immediately eye-catching, the company ensures that consumers will give the ad a visual investigation. This increases the chances of the company raising its brand awareness and luring consumers attracted to the company's aesthetic.