Chic Clown Catalogues

The 'Romance Was Born' Pre-Collection 2012 Channels Circus Style

The 'Romance Was Born' Pre-Collection 2012 lookbook, entitled 'The Miraculous Mundane,' channels circus style. The eccentric catalogue highlights eye-catching digital prints adapted from the vibrant work of Melbourne-based visual artist Stephen Bush.

Posing in a mint-colored wig and outrageous ensembles, a model sports styles resembling couture clown costumes. Taking inspiration from the circus as well as Willy Wonka and the Chocolate Factory, the Romance Was Born Pre-Collection 2012 lookbook features a slew of over-the-top pairings that include shimmer-accented suits, glittered separates and fiercely futuristic frocks.

Designed by Anna Plunkett and Luke Sales, this chic label is making waves with outrageous celebs including fashion risk-taker Nicki Minaj who has been known to don the brand's distinctive fashion.

Circus-inspired Fashion
Fashion designers are using the aesthetics found in circus performances to create unique collections and push the boundaries of traditional fashion.
Digital Print Adaptations
Artists are creating digital prints that are being adapted and incorporated into fashion design, creating new opportunities for collaboration and innovation.
Bold and Eclectic Styles
Designers are incorporating bold and eclectic styles into their collections, which is appealing to consumers who are looking for unique fashion choices.

Industries Being Reshaped

Fashion
The fashion industry can adopt the aesthetics found in circus performances and collaborate with artists to create unique and boundary-pushing collections, appealing to consumers who desire bold and eclectic styles.
Digital Art
Artists and designers can collaborate and adapt digital prints into fashion collections, providing new opportunities for innovation and creating unique designs that appeal to consumers.
Entertainment
Incorporating circus-inspired aesthetics and fashion into entertainment can create visually engaging performances that are both unique and memorable.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 57%
Freshness 8%

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