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Role Play Fashion

Naomi Watts Channels Her Inner Drama Queen For New York Times

— May 1, 2009 — Luxury
Naomi Watts brilliantly portrays nine incarnations of drama in a fashion spread for The New York Times magazine, playing a different role and taking on a new image in each photo.

The movie star acts out the scripted fashion of Yves Saint Laurent, Manolo Blahnik, Jimmy Choo, Lanvin, Proenza, Prada, Donna Karen, Dolce & Gabbana, Michael Kors, Ralph Lauren, Christian Dior and others.

Once again, Maciek Kobielski's photography creates a new and unique relationship between the world of fashion and film, creating an Oscar worthy editorial that is hard to forget.
Trend Themes
1. Dramatic Fashion - Opportunity for brands to use dramatic and theatrical fashion displays to capture attention and evoke emotion.
2. Role Play Marketing - Use of role-playing tactics in marketing to showcase different products and brand identities.
3. Celebrity Endorsement - Capitalizing on celebrity endorsements by utilizing them in creative, captivating photographic and video marketing campaigns.
Industry Implications
1. Fashion Retail - Opportunity for fashion brands to use dramatic fashion displays to capture customer attention.
2. Marketing and Advertising - Opportunity to incorporate more creative and unique role-playing tactics into marketing campaigns.
3. Photography and Videography - Opportunity to use creative and imaginative concepts in photographic and video marketing campaigns, utilizing role-playing and celebrity endorsements.
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