Roku Breaks into the Smart Homes with Line of Wyze-Branded Devices
Niko Pajkovic — October 12, 2022 — Tech
References: roku & fastcompany
Roku, a leading smart TV platform, has announced the launch of a complete line of Roku Smart Home devices, which will be offered at Walmart stores beginning October 17.
Instead of creating its own assortment of smart-home products, Roku is collaborating with Wyze Labs, a business that already manufactures everything and offers it for comparable pricing. The new line will include wired and wireless video doorbells, interior and outdoor cameras, a floodlight camera, smart light bulbs, smart plugs, and a smart light strip. In addition, everything is made to be affordable for the average consumer.
What's more, all of the smart home devices are being designed so as to fit into Roku's broader "software stack." For example, in theory, users will eventually be able to display video from the new Roku cameras and doorbells on the big screen while watching a TV show or a movie, controlling everything from either their phone or designated Roku remote.
Image Credit: Roku
Instead of creating its own assortment of smart-home products, Roku is collaborating with Wyze Labs, a business that already manufactures everything and offers it for comparable pricing. The new line will include wired and wireless video doorbells, interior and outdoor cameras, a floodlight camera, smart light bulbs, smart plugs, and a smart light strip. In addition, everything is made to be affordable for the average consumer.
What's more, all of the smart home devices are being designed so as to fit into Roku's broader "software stack." For example, in theory, users will eventually be able to display video from the new Roku cameras and doorbells on the big screen while watching a TV show or a movie, controlling everything from either their phone or designated Roku remote.
Image Credit: Roku
Trend Themes
1. Affordable Smart Home Devices - With Roku and Wyze Labs collaboration, smart home devices are not only of high quality, but affordable as well, presenting an opportunity for companies who can create similar technology at even lower prices.
2. Integration of Smart Home Devices - Roku has designed its new line of smart home devices to integrate with its existing software stack, creating an opportunity for businesses to integrate their technology with other companies' and create better experiences for users.
3. Collaboration Between Brands - Roku's collaboration with Wyze Labs presents an opportunity for businesses to work together to provide better products and services to consumers while also utilizing their respective strengths and resources.
Industry Implications
1. Smart Home Technology - As Roku and Wyze Labs expand their line of smart home devices, there is a growing opportunity for companies to develop innovative technology that caters to different customer segments and needs.
2. Retail - The launch of Roku's products in Walmart stores presents an opportunity for retailers to partner with technology companies and offer consumers a wider range of smart home products in one place.
3. Entertainment Industry - Roku's smart home devices that integrate with its existing software present an opportunity for entertainment industry companies to offer more immersive and interactive experiences for their viewers.
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