Rocky Flats Gear Protects Private Parts from X-Rays
Meghan Young — November 24, 2010 — World
References: rockyflatsgear & dvice
Although the Rocky Flats Gear's underwear may look a little bizarre, they are undeniably a pretty ingenious concept. Keeping in mind the controversy of full-body scans in airports, the company has created this underwear that will protect your most-private parts.
Featuring cartoon fig leaf patterns, Rocky Flats Gear's underwear uses a powered metal to block X-rays from glimpsing particular areas on the body.
Featuring cartoon fig leaf patterns, Rocky Flats Gear's underwear uses a powered metal to block X-rays from glimpsing particular areas on the body.
Trend Themes
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Privacy-focused Clothing — There is an opportunity to create other clothing items that focus on protecting people's privacy in public areas.
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Innovative Security Products — There is a demand for unique products that solve the controversy surrounding security in public areas.
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Controversy-based Product Design — Manufacturers can weave a political/social message into the design of their products, creating awareness for different issues while providing a unique selling proposition.
Industry Implications
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Airport Security — Creating smarter and more innovative security clothing, accessories, and items will improve the travelling experience while safeguarding people's personal privacy.
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Fashion and Apparel Industry — Promoting and highlighting ethical values, privacy, and consciousness in the design of clothing items can draw a loyal following of customers looking for fashion that speaks to their beliefs.
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Technology Industry — The development of more advanced technology can enhance security systems without making people feel uncomfortable, making it a profitable avenue for innovation.
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