Model Rick Genesis, better known as Zombie Boy takes the coveted role as the new face for the Rocawear Spring/Summer 2013 campaign. The model, whose made quite a splash on the fashion scene as of late, is a great choice for the street wear brand.
At first glance, Zombie Boy, whose tattoos cover almost every inch of his body, may appear a bit intimidating and scary. However, the atypical model has never taken himself nor his career too seriously. Rather, he takes a much more comical approach to life—“the irony of looking dead while I’m alive is not that serious.”
The shoot is located in a men’s lounge reminiscent of a 1930s gentlemen club. Full of urban chic jeans and button ups that Rocawear is iconic for, Zombie boy manages to add a playful flavor to the shoot. The campaign meshes both individuality and fresh fashions together to make an aesthetically pleasing Rocawear Spring/Summer 2013 campaign.
What's Driving This Trend
- Zombie Fashion
- Zombie Boy's success in the fashion industry leads to more opportunities for models with alternative looks and styles.
- Alternative Advertising
- Campaigns featuring unconventional models or themes that break societal norms may become more prevalent in the fashion industry to attract consumers seeking unique and edgy styles.
- Multicultural Representation
- Using models from diverse backgrounds and with distinct looks may be increasingly common in campaigns, breaking down traditional beauty standards and promoting inclusivity.
Who This Affects Most
- Fashion Industry
- Zombie Boy's rise to fame opens up possibilities for fashion brands to use unconventional models and challenge traditional beauty standards to reach a wider audience.
- Entertainment Industry
- Zombie Boy's unique appearance and playful personality may lead to opportunities in film, TV, and other entertainment mediums for individuals with distinct looks and personalities.
- Marketing and Advertising Industry
- The success of the Rocawear campaign featuring Zombie Boy may lead to more advertising campaigns utilizing unconventional themes and models to capture the attention of consumers seeking edgy and alternative fashion styles.
