These tree captures by Robert Voit may look like real flora, but don't let them fool you.
These 'tree' photographs are a part of Voit's collection, entitled 'New Trees.' The poles are actually mobile phone masts that have been disguised as natural trees in places such as South Africa, United States, Great Britain, Korea, Portugal and Italy. These artificial trees are man-made structures that have been embellished to blend in with the natural surroundings. Nowadays, nature is being out grown by human structures, such as these telephone poles.
Robert Voit evokes the issue by bringing the 'trees' to people's attention. The phone poles are concealed with artificial trees ranging from cacti, deciduous, pines, conifers and palm trees.
What's Driving This Trend
- Disguised Infrastructure
- The trend of disguising man-made structures as natural features for aesthetic purposes, such as phone poles disguised as trees, presents opportunities for disruptive innovation in the field of urban design and landscaping.
- Artificial Ecology
- The trend of creating artificial ecologies blurs the line between nature and human-built environments. This presents opportunities for disruptive innovation in the fields of architecture, engineering, and sustainability.
- Visual Deception
- The trend of creating visual deception, such as masts disguised as trees, presents opportunities for disruptive innovation in the fields of art, marketing, and product design.
Who This Affects Most
- Telecommunications
- The telecommunications industry can explore opportunities to innovate in infrastructure design and maintenance by creating disguised structures that merge with natural surroundings.
- Urban Design
- The urban design industry can explore opportunities to innovate in the field of landscape architecture by creating designed elements that mimic natural forms, such as trees and bushes made from man-made materials.
- Sustainability
- The sustainability industry can explore opportunities to innovate by creating new materials and technologies that can blend with natural surroundings and reduce carbon footprint through increased use of disguised structures.
