Summer Tone-Inspired Artful Watches

Richard Mille Presents the RM 07-01 Coloured Ceramics Capsule

Richard Mille presents a new collection dubbed the RM 07-01 Coloured Ceramics series and it is inspired by the Memphis Design architecture movement and Italian art form the 80s. The new capsule is full of bright tones with a spotlight on three variations of summer tones.

This includes blush pink, powder blue, and lavender ceramics. It comes together to form a range of contrasting looks, shapes, and materials for a playful collection that meets the brand's standard “trademarks of performance and innovation.: The watch's hours, minutes, and rot geometry, which is adjustable rely on skeletonized automatic movements inside of the body. It also has micro-blasted grade 5 titanium that is treated with electroplated on the surface and bridges.

Image Credit: Richard Mille

Summer Tone-inspired Artful Watches
The RM 07-01 Coloured Ceramics series by Richard Mille is influenced by the vibrant aesthetics of the Memphis Design architecture movement and Italian art from the 80s.
Contrasting Looks, Shapes, and Materials
The new collection of brightly colored ceramics offers a range of contrasting looks, shapes, and materials, demonstrating Richard Mille's commitment to innovative design.
Skeletonized Automatic Movements
The RM 07-01 Coloured Ceramics watches feature skeletonized automatic movements, showcasing the brand's dedication to performance and technical innovation.

Sectors Adopting This

Luxury Watchmaking
The RM 07-01 Coloured Ceramics series highlights opportunities for innovative design and color usage in the luxury watchmaking industry.
Art and Design
Inspired by the Memphis Design architecture movement and Italian art from the 80s, Richard Mille's collection creates new opportunities for artistic expression and collaboration within the art and design industry.
Materials Manufacturing
The micro-blasted grade 5 titanium and electroplated surface and bridges of the RM 07-01 Coloured Ceramics watches showcase advancements and possibilities in materials manufacturing.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 24%
Freshness 20%