RingCentral Unveils Upgrades Designed to Embrace Hybrid Work
Niko Pajkovic — December 21, 2021 — Tech
References: ringcentral & aithority
Cloud communications company RingCentral Inc. has announced that it will upgrade its communications platform and its various tools to support hybrid work arrangements. As a result, the company will introduce a customizable solution that will make it easy for users to connect their preferred apps and services to RingCentral's platform.
The new upgrade has been built to help business owners and hybrid workers integrate existing apps with RingCentral's platform, which consists of a range of cloud-based messaging, phone, and video capabilities. In addition, the company aims to help businesses build customized workflows for their end-users, creating a seamless remote work experience.
“In a hybrid world, customers want to integrate their existing apps and services with their business communications platform. This helps them to run and grow their business while empowering their people to work from anywhere,” said Nat Natarajan, executive vice president of Products and Engineering at RingCentral.
Image Credit: RingCentral
The new upgrade has been built to help business owners and hybrid workers integrate existing apps with RingCentral's platform, which consists of a range of cloud-based messaging, phone, and video capabilities. In addition, the company aims to help businesses build customized workflows for their end-users, creating a seamless remote work experience.
“In a hybrid world, customers want to integrate their existing apps and services with their business communications platform. This helps them to run and grow their business while empowering their people to work from anywhere,” said Nat Natarajan, executive vice president of Products and Engineering at RingCentral.
Image Credit: RingCentral
Trend Themes
1. Integration-focused Hybrid Work Solutions - RingCentral's customizable solution that connects preferred apps and services to their platform presents an opportunity for other communication platforms to embrace the hybrid work trend and offer tailored solutions for their customers.
2. Customized Workflows and Remote Work Experiences - The upgrade that RingCentral has developed, which aims to build customized workflows to create seamless remote work experiences, presents an opportunity for workflow and productivity tool providers to capitalize on the shift to hybrid work and offer integrations with communication platforms.
3. Cloud-based Messaging, Phone, and Video Capabilities - The focus on cloud-based messaging, phone, and video capabilities in RingCentral's upgrade presents opportunities for video conferencing, digital telephony, and online messaging service providers to adapt their services to better suit the hybrid work trend.
Industry Implications
1. Communication Platforms Industry - RingCentral's upgrade presents an opportunity for other communication platforms to introduce integrations with other apps and services to attract more customers interested in hybrid work solutions.
2. Workflow and Productivity Tools Industry - The opportunity to develop customized workflows for end-users presents an opportunity for workflow and productivity tool providers to cater to hybrid work needs with communication platform integrations.
3. Video Conferencing, Digital Telephony, and Online Messaging Services Industries - The demand for cloud-based messaging, phone, and video capabilities presents an opportunity for video conferencing, digital telephony, and online messaging service providers to adapt their services to be more hybrid work-friendly and integrate with communication platforms.
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