HOKA ONE ONE knows that athletes feel as if they have to compromise when it comes to choosing either cushioned support and speed, and the brand developed the Rincon 3 as an uncompromising design. The new running show is said to "set a new standard in lightweight-yet-cushioned construction" and the updated design of the original boasts high-performance features and a lightweight form.
The sneaker has more than 20 millimeters of plush cushioning underfoot and it weighs in at just 6.2 ounces for the women's style and 7.4 ounces for the men's version. As such, the new shoe design is said to have one of the best weight-to-cushion ratios on the market.
This new running shoe builds upon previous iterations with all-new uppers, an asymmetrical tongue, a slimmer pull tab, and a vented mesh upper for better breathability.
Key Themes Behind This Trend
- Lightweight Cushioned Footwear
- Opportunity for brands to develop lightweight footwear that offers high-performance features for athletes.
- Asymmetric Design
- Opportunity for brands to create footwear with asymmetrical design features that enhance the athlete's performance.
- Breathable Running Shoes
- Opportunity for brands to create running shoes with vented mesh upper for better breathability to improve the athlete's performance.
Where This Applies
- Athletic Footwear
- The athletic footwear industry can leverage the trend towards supportive lightweight sneakers and develop innovative products.
- Sporting Goods Retailers
- Sporting goods retailers can benefit from the trend of lightweight cushioned footwear by offering a variety of innovative and high-performance options to customers.
- Fitness Apparel
- Fitness apparel brands can develop complementary apparel and accessories that enhance the athlete's experience of wearing supportive, lightweight and cushioned footwear.
